HARIBO, the UK’s leading confectionery brand, has unveiled its latest advert. Focusing on Tangfastics, the creative is delivered in an unexpected setting with two boxers coming face to face during a weigh in.  

However, the tense atmosphere is quickly forgotten as the pair share the ultimate tangy taste experience of Tangfastics, the perfect combination of sweet and sour.

With an investment of £4m, the advert is expected to reach 70 per cent of the audience. Featuring the award-winning kids’ voices creative, the 20 and 30 second slots will launch on Monday 2 August, running until 31st October.

Trade Marketing Manager for HARIBO, Claire James, comments: “Worth £27m, three times the value of the nearest sweet and sour competitor1, Tangfastics is a core product within our range and certainly a fan favourite.

“This is the first time we have focused on Tangfastics in an advert since 2016. As the best-selling medium bag in the market, we know that the playfulness of the creative will resonate with those that love the perfect balance of sweet and sour that comes from enjoying this tangy treat.

“We are very excited to be revealing that the next instalment of our kids’ voice creative which always raises a smile and, just like our sweets, helps to create moments of childlike happiness.”

For further details about HARIBO and its full range of treats, visit www.haribo.co.uk or contact the sales team on tel: 01977 600266.

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