The Nurses brand supports patients with their cold and flu symptoms, and this year won Most Valuable Product (MVP) award for the cold and flu category. The range provides unbeatable strength[1] and fast relief of aches and pains of cold and flu and has now launched Cold and Flu Nurse All in One Capsules. This new addition offers patients another effective way of relieving their cold and flu symptoms in an easy-to-take format.
Guaifenesin
Phenylephrine Hydrochloride
Available now, Cold and Flu Nurse Capsules 16 pack helps enable pharmacy teams to support their patients this winter with a capsule option from the established Nurses brand that is non-drowsy. The product has unbeatable strength and fast relief of aches and pains of cold and flu, including headaches and sore throats.
Every year adults have an average of two to three colds[2], so it is important that pharmacists are provided with effective over-the-counter treatments for cold and flu symptoms. The Nurses range offers multisymptom formulations, with Cold and Flu Nurse Capsules containing paracetamol, phenylephrine and guaifenesin, which provides being non-drowsy cold and flu relief.
Monica Michalopoulou, GBI Marketing Director, Haleon, said: “With the cold and flu season in full swing, shoppers are looking for a way in which they can relieve their cold and flu symptoms in just one product. Nurses is an established and recognisable brand, with years of experience in supporting pharmacy teams. Through this launch, we’re setting out to provide a product consumers can use to continue their everyday life during the winter months when suffering with cold and flu symptoms in an easy to take format.”
As part of Haleon’s ongoing support to the pharmacy channel during the busy cold and flu season, the company has recently created a bank of educational guides, helping pharmacists and their teams to support their patients when it comes to taking care of themselves. These materials include two guides with a focus on symptoms of the common cold versus Covid-19 and remedies that pharmacy teams can recommend to relieve cold and flu symptoms.
New from the Nurses range, Cold and Flu Nurse All in One capsules are available across grocery and
pharmacy channels, with an RRP of £6.00.
[1] Haleon. Data on file. For verification contact mystory.gb@haleon.com
[2] https://cks.nice.org.uk/topics/common-cold/background-information/prevalence/
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