The Ice Cream of Ice Creams brand, Häagen-Dazs, is expanding its popular DUO range with new flavour profiles and mini cup formats. Available in stores from February, the multi-sensory smooth-meets-crunchy creations directly answer the growing consumer need for both elevated indulgence and unique product experiences.
Now an established consumer favourite, DUO is famous for combining two iconic flavours, side by side, in one tub. Since launching in 2021, the range has contributed to 31% of pints NPD new to category spend1, with high levels of shopper loyalty and strong purchase repeat rates at 29%[1].
The new flavour, Vanilla Hazelnut & Caramel Crunch, will drive trade up in the nation’s favourite ice cream flavour camp: Vanilla, which is currently challenged with the lowest average retail price in the category[2]. The pint-sized addition is a decadent twist to the traditional Vanilla flavour profile.
Häagen-Dazs is also capitalising on the impressive growth in the Mini Cups sub-sector. As the leader in this growing space, the brand is unveiling an extension of the 2021 Duo Chocolate range and two new fruity vanilla creations into the new DUO Mini Cup Collection.
The two new irresistible 4 x 95ml mini cups multipacks will offer a variety of flavours within each flavour camp, to broaden appeal. The offerings are the ideal answer to the growing trend for ‘portion controlled’ ice-cream without compromise on taste or ingredients.
With impactful shopper activations this year, retailers can expect to see an uplift in sales across the DUO range.
Jose Alves, Häagen-Dazs Marketing Manager at General Mills, said: “Vanilla Hazelnut & Caramel Crunch is a much-needed category shake-up of the nation’s favourite flavour group, finally bringing an elevated and multi-sensory experience that is highly sought after.
“The extension of NPD into Mini Cups is an important shift for the brand and category. Our reports show 36% of consumers are treating themselves more than ever1 – at the same time, we are seeing a more holistic shift to ‘better for you’ products. Shoppers are torn between the push towards healthier living and their desire for comfort and indulgence.
“Our new DUO mini-cup collection will tap into the mindful indulgence trend using high quality, premium ingredients in portion-controlled sizes. We want to empower consumers to make their own choices and help them overcome barriers to indulgence without compromise and Mini Cups is the answer to that.”
Now available at all major retailers, DUO Pints & Mini Cups – RRP £4.99*
*Pricing for simulation purposes only. Retails domain of the retailer
[1] Mintel Ice Cream report 2018 & Kantar Covid-19 Barometer Wave 4 2 TOP BOX Mintel 2019 ice cream report
[2] Nielsen, Latest 52wks to end Nov 20, (Pints, Tubs, Minicups), Index to Category (Pints, Tubs & Minicups)
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