To celebrate the joy of spring and warmer months incoming, luxury ice-cream brand Häagen-Dazs is launching a must-try limited-edition flavour: Honey and Peach with Rose, available exclusively at Waitrose from 6th March.

Representing the true essence of spring, the sweet golden honey and luscious yellow peach with a twist of delicate rose is a unique combination like no other on the market. The new SKU is set to drive category value by meeting consumer demand for elevated indulgence by introducing a highly premium product experience.

Häagen-Dazs’ limited-edition strategy has been designed to extend reach with new formats and flavours, in turn unlocking long-term category growth. Honey and Peach with Rose is the latest innovation showcasing the brand’s craftmanship and commitment to making luxury ice creams for every season and occasion.

Jose Alves, Marketing Manager at Häagen-Dazs UK, said: “At Häagen-Dazs, we’re continually working on seasonal launches to better connect with our consumers. After key success with our festive Cocktail Collection, we’re thrilled to be introducing a pioneering flavour profile that signals the arrival of spring.

“Bringing together the signature Häagen-Dazs silky-smooth creaminess that our customers know and love with succulent, fruity, and floral hints, new Honey and Peach with Rose delivers a truly innovative product that will drive excitement ahead of the summer months.”

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