Sixteen months on from its launch and with sales growing by over 300%, Gunna, the British soft drink firm, has undergone a major redesign of its cans to place it at the heart of the craft soft drink explosion. (Craft Soft Drinks saw 56% growth in 2018 – IRI).
A bolder look boosts stand-out on shelf and gives greater prominence to the distinctive characters on each of the four flavours – ‘Ginger Rebel’ (ginger lemonade), ‘Muscovite’ (lemonade and mint), ‘Pink Punk’ (raspberry lemonade) and ‘Steelworks’ (cola and ginger).
The drinks’ unusual and refreshing combinations are inspired by cocktails and mocktails from around the world. Each flavour is only made using natural juices and fruit extracts, with no artificial colours or preservatives. At 5% sugar, they fall are below the sugar tax limit and contain just 73 calories per can.
Gunna originally raised over £800,000 via crowdfunding when it launched in 2018. Key stockists include Asda, Co-Op, Sainsbury’s and WHSmith Travel.
Founder and CEO Melvin Jay said: “We found ‘old school’ soft drinks lacked style and character, so we set out to ‘battle the bland’ and liven up this category. Now, craft soft drinks like Gunna are transforming the market, driven by the same consumer trends that have fuelled craft beers. To continue capitalising on our growth, this is the ideal time for a more distinctive craft brand image.”
To support the revamp, Gunna has also just appointed Euro Food Brands as its UK and Ireland distributor. EFB works with some of the world’s best food and drink brands, including Illy, V8, Hershey’s and Barilla.
With this new bolder look and the backing of Euro Food Brands, Gunna’s sights are firmly set on becoming the UK’s No.1 craft soft drink. RRP 99p/330ml can. Enquiries: Robin.Chaplin@eurofoodbrands.co.uk
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