Guinness, one of the world’s most iconic beers is launching its first TV advert in GB for Guinness Draught in can in over a decade. Debuting Monday 14 December, the new advert has been created in response to the increasing demand for Guinness Draught in can and celebrating the joys of Guinness at home.
Building on this momentum ahead of the festive season, the new TV commercial champions the pioneering success of the brand and savouring Guinness at home. This will play a central role within a wider campaign, which also leverages VOD, OOH, Social & Radio touch points.
The campaign includes a 20-second-long hero spot created by agency AMV BBDO with Director Scott Lyon. The advert demonstrates how consumers can still enjoy a perfectly poured Guinness serve at home – and even though Christmas might be a little different this year, your Guinness does not have to be. Premiering with a substantial media investment for the month of December, the advert will be rolled out into the New Year with refreshed messaging to ensure that Guinness Draught in can is kept front of mind.
Neil Shah, Head of Guinness GB said: “People love to savour delicious Guinness Draught and we wanted to remind people that they can enjoy the smooth and refreshing taste whether they choose to drink it in a pub or at home.
“The popularity of Guinness Draught Beer in a can has naturally increased in recent months, and we wanted to celebrate that despite Christmas being different this year, Guinness Draught doesn’t have to be.”
See www.guinness.com for further information.
Advert viewable here: https://youtu.be/rlQEcTmXypg