Guinness Revolutionises the at-home pour with GUINNESS NITROSURGE – one of the brand’s biggest innovations in 30 years

The UK’s newly crowned number one beer brand launches Guinness NITROSURGE^TM exclusively in Tesco stores 

Today marks the much-anticipated UK launch of Guinness NITROSURGE^TM, a ground-breaking innovation which allows beer fans to experience the true magic of Guinness and the ritual of its famed two-part pour, at home.

The pocket-sized device uses ultrasonic technology to create the iconic Guinness surge with perfectly formed nitrogen bubbles delivering satisfyingly smooth Guinness every time.

Having officially just been named Britain’s best-selling beer in British pubs by the CGA^[1], Guinness continues to make waves in the global industry with the launch of one of its biggest innovations since the nitrogen widget was introduced to its cans in 1988, Guinness NITROSURGE^TM is now available exclusively in selected Tesco stores across the UK.

Drawing on Guinness’ proud 264-year history of brewing brilliance, the NITROSURGE^TM device has been created by a team of Guinness innovators, designers, and taste experts. At the core of each device sits an ultrasonic transducer with a specifically tuned wavelength and frequency to deliver a signature surge every time.

The device is activated by clipping the NITROSURGE^TM device onto the top of a Guinness NITROSURGE^TM can, before pushing the button and pouring. The resulting pour is unmistakably Guinness, featuring the iconic dark, ruby red liquid and creamy domed head.

Following its roll-out across Ireland in September 2021, today’s UK launch marks the next step in NITROSURGE’s^TM expansion across Guinness’ global markets, having also launched in Singapore in late 2022.    

Commenting on the exciting new launch, Neil Shah, Head of Guinness GB, said: “We know people want the option of enjoying the iconic two-part pour and the cold, smooth taste of Guinness wherever they are, which is why we are excited to launch NITROSURGE^TM in the UK. With NITROSURGE^TM, we’ve pushed the boundaries of technology to give Guinness fans an enhanced pouring experience which delivers beautiful, great tasting Guinness, every time.”  

The launch of NITROSURGE^TM highlights our long-held commitment to quality and innovation, and we are delighted to continue this legacy which began in 1759 at St. James Gate by Arthur himself.” 

Priced at an RRP of £25, this is the ultimate gadget for any Guinness lover, whether you’re entertaining friends at home or looking for an epic present to gift a loved one.

Special Guinness NITROSURGE^TM cans designed exclusively for use with the NITROSURGE^TMdevice can be purchased in a refill pack, containing 4 x 558 ml cans, priced with an RRP of £7. The device and 100% recyclable cans will be available exclusively in Tesco stores from 28^thFebruary and additional retailers later this year.

To find out more, visit nitrosurge.guinness.com/en-gb/