Voltarol, the UK’s number one selling topical pain relief brand from GSK, is continuing to invest in the pain category with the latest addition to its successful portfolio, Voltarol Back and Muscle Pain Relief 1.16% gel (diclofenac diethylammonium) with ‘No Mess’ applicator.

The innovative new ‘No Mess’ contoured applicator head allows shoppers to apply and rub in Voltarol Back and Muscle Pain Relief 1.16% Gel directly onto the point of pain with no mess, positively contributing to their product experience.

Following a survey conducted by Voltarol among pain sufferers, it was revealed product experience and sensation are the priority for consumers when it comes to shopping the category.

The applicator opens simply in three steps (unlock, pop, apply) and allows consumers to apply the gel directly to the area of pain to evenly and easily rub the gel into the affected area.

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