Renowned household brand, Lenor, is the latest brand to hit Tesco’s laundry aids aisle with its Crease Releaser in the iconic Spring Awakening scent. The product can be found in stores nationwide from October 7th.
Already available in other national supermarkets and retailers, the additional Tesco listing shows the growing demand for time-saving laundry aids. In the UK, the fabric care market, including products like crease release sprays, saw a 7% increase in sales last year as consumers continued to seek out products that keep their clothing looking fresh and wrinkle-free.
For the first time, Lenor Crease Releaser will support the Tesco listing with digital screens built into their POS, further educating customers on the benefits of laundry aids and the best use of their crease-releasing spray.
Lenor’s Crease Releaser is designed to simplify the laundry routine. With just a quick spritz followed by a smooth and gentle pull of the fabric, it effortlessly smooths out wrinkles, leaving garments looking fresh. It’s a great, time-saving alternative to ironing.
Nina Lumsden, Brand Manager at Lenor Crease Releaser, comments: “We’re excited to be expanding the Lenor Crease Releaser brand with this latest listing in Tesco. Offering shoppers a fantastic opportunity to simplify their laundry routines and save time, this innovative product provides an affordable and effective solution to keep clothes wrinkle-free and fresh without the need for ironing.”
As well as the Spring Awakening fragrance being available in Tesco, the full Lenor Crease Releaser range is available in a range of scent options, including Summer Breeze, Exotic Bloom and Ruby Jasmine. Available in selected The Range, Home Bargains, Asda, Morrisons, Savers, B&M and One Beyond.
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