GroceryAid, the national charity for the grocery industry, has announced that its second Awareness Day will be held on Tuesday 3rd March 2020. The day focuses on encouraging grocery colleagues to spread the word about the free emotional, practical and financial support available from GroceryAid.

Last year’s Awareness Day saw 63 companies participate, with 5,483 stores and manufacturing sites receiving GroceryAid information to share with colleagues, through putting up posters, handing out materials and posting on social media. This participation led to a 31% increase in GroceryAid applications and a 22% increase in calls to the Helpline.

Mandi Leonard, Welfare Director at GroceryAid said, “GroceryAid Awareness Day is all about creating a thunderclap throughout the industry about the fantastic help available to colleagues, from relationship counselling to financial advice. Without the support from companies raising awareness last year, we wouldn’t have been able to help as many colleagues as we did.”

Even though Employee Assistance Programmes are widely available throughout the grocery industry, GroceryAid has identified that colleagues frequently do not want to access support available from their employer for more personal problems, such as relationship problems, mental health issues and debt worries.

To get involved in GroceryAid Awareness Day, please get in touch at or visit for more information and to download the free Awareness Day pack.

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