Gressingham Foods, an award-winning producer of poultry in Britain, has announced it has partnered with Valassis Ltd to run a coupon campaign at its roadshow programme this summer. The coupons will offer consumers a £1 discount on all of its duck products as the company looks to increase brand awareness and boost sales, with the emphasis on fresh raw and ready to cook products.
Gressingham Foods prides itself on its excellent product portfolio that includes ducks, geese and specialist poultry, as well as game and ready meals under the Gressingham name. The excellent quality of the world-famous Gressingham Duck has made it the duck of choice for many major UK retailers, independent stockists and specialist butchers, as well as being featured on the menus of top restaurants nationwide.
Gressingham has been going out on the road this summer with Michelin starred chef Galton Blackiston to show people how versatile duck can be, and how easy it is to cook. The campaign covers six food and drink festivals/county shows, with Galton Blackiston or one of Gressingham’s development chefs carrying out cookery demonstrations at all of them, and the coupon services provided by Valassis are a key component of the promotional campaign.
Anna Elmon, Communications Manager at Gressingham Foods, says, “We are working with Galton Blackiston to increase awareness of duck as an alternative to other meats this summer. We wanted to raise the profile of our poultry products and the coupon campaign we are running with Valassis is a great way to stir up excitement around the brand, by giving consumers an incentive to trial new products with a £1 discount across all of our product range. We chose to partner with Valassis because they are the market leader in coupon services which gave us confidence that the campaign would be well managed and would deliver the results we were expecting.
Penny Dryden, Commercial Director of Valassis UK, comments, “We are very pleased to be providing Gressingham Foods with the coupon clearing services for their latest campaign. The award-winning company is responsible for some of the most sought-after poultry products in Britain and working together I believe we can target consumers with a fantastic offer at the summer roadshows, which will help Gressingham Foods to boost sales and increase market penetration.”
Valassis Ltd, the UK’s leading coupon and voucher services provider, helps major brands adopt a more integrated approach to their sales promotion investments.
Valassis performs crucial data management and financial clearing services for the likes of Sainsbury’s, Unilever and Associated Newspapers. Responsible for handling most of the UK’s coupons and vouchers, Valassis Ltd is uniquely positioned to deliver insights on UK consumer promotions and is often quoted as an expert in the media.
Tel: 01536 400123