- 10-pack ‘Fan Favourites’ selection box to land in Tesco and Sainsbury’s
- Co-op to stock new three-pack with 35g bars for smaller appetites
Famous for having the UK’s best-selling protein bars*, Grenade have launched two new multipack missions for customers looking to get their protein bar fix.
Fan favorites
Launching in Tesco from yesterday and Sainsbury’s in October, ‘Fan Favourites’ features a 10-pack selection box of Grenade’s best-selling (60g) protein bars.
These comprise two bars of each of the following five flavours: Chocolate Chips Salted Caramel, White Chocolate Salted Peanut, Cookie Dough, White Chocolate Cookie and Fudged Up.
With an RRP of £21.50, this presents a significant saving of 70p per bar for increasing amounts of consumers looking to stock up at home, with shopper missions changing to less frequent shop visits.
35g three-pack
With innovation being a cornerstone of the Grenade brand, from today a new three-pack variant will launch across more than 1,000 Co-op stores, with an RRP of £5.
Having listened to consumer feedback, the multipack is comprised of three 35g bars, making it ideal for smaller appetites with each bar featuring 12g protein and just 0.9g sugar.
The three-pack will launch exclusively in Grenade’s best-selling protein bar flavour, Chocolate Chip Salted Caramel.
* IRI Marketplace, Total UK Market, Value Sales, Grenade Protein Bars, IRI Marketplace, Total UK Market, Value Sales, Grenade Protein Bars, 52wks to 10/07/22
(retail channels only, excludes online, speciality and gyms)
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