UK’s number one protein bar brand[1], Grenade, is announcing the relaunch of its incredibly popular range of high protein, low sugar shakes. With protein shakes growing at +21.2%[2], faster than protein bars at +5.59%[3], the range is set to shake up the RTD protein category and drive incremental sales for retailers, particularly when the full range is stocked alongside Grenade’s best-selling Protein Bars.
Available to order now, the range of shakes has been reformulated to give UK consumers the very best in high protein, low sugar shakes, building on consumers’ brand awareness of Grenade from this category leading protein brand[4].
With five delicious flavours to enjoy, each 330ml bottle boasts over 25g of protein, is low in fat and sugar, made from natural flavours and colours, suitable for vegetarians and is non-HFSS, making it ideal for retailers to stock and consumers to enjoy. Grenade’s new RTD protein shake range also provide a healthier alternative to the milkshakes widely available in retailers’ ranges
Available in Chocolate Fudge Brownie, Chocolate Salted Caramel, Cookies & Cream, Strawberries & Cream, and White Chocolate flavours, the shakes’ packaging is completely recyclable at kerbside, including the cap and sleeve, so UK consumers can enjoy hitting their protein goals while doing the right thing for the planet.
Tom Murphy, CEO at Grenade UK said: “We’re delighted to be bringing Grenade’s range of high protein low sugar shakes back to UK consumers. At Grenade, we’re dedicated to offering consumers nutritious, flavour-focussed protein products that can be enjoyed at any time, anywhere, whether that’s as a mid-day treat or a workout recovery.”
There is a fantastic suite of POS available, including fridge and floor stickers, branded chiller trays, shelf talkers and wobblers, driving customers’ eyes to the fridges, as these drinks, while ambient -which is great for retailers’ storage needs- are best served chilled.
[1] IRI Marketplace, Total Protein, Total UK, Value Sales, 52 w/e 16.02.25
[2] IRI data 52 w/e 4th August 2024
[3] IRI data 52w/e 16th March 2025
[4] IRI Marketplace, Total Protein, Total UK, Value Sales, 52 w/e 16.02.25
Comments are closed.