Laimon Fresh, a new carbonated Lemon-Lime & Mint drink containing 100% natural ingredients and juices is launching in the UK after phenomenal success in Europe.
Swiss Drinks company Green Me, the manufacturer behind the brand, believes that the drink’s all natural proposition is perfectly positioned to benefit from consumers growing demands for natural products that do not compromise on taste.
Containing no additives or preservatives whatsoever, Laimon Fresh has an invigorating flavour and as well as offering real thirst quenching refreshment, makes a great basis for cocktails, especially the popular Mojito.
The Brand undertook taste trials prior to launch with Copernicus Marketing UK and the drink was preferred in blind tastings when compared to Sprite, Fanta and Pepsi.
The Brand is also showing impressive sales across all 15 countries in Europe and Asia where it has launched.
In just two years Green Me has established itself as the third largest soft drinks producer in Russia behind Coca-Cola and Pepsi.
Green Me is now hoping to tap in to the UK soft drinks market, which in 2012 was valued at almost £15 billion.
Deane Ingram said: “In Europe we’ve seen a tremendous response from consumers toward Laimon Fresh, with both its refreshing taste and 100% all natural ingredients proving key to its success.
“With growing demand for all natural products, I believe we’ll see consumers react as positively to Laimon Fresh in the UK as they have on the continent.”
He added: “Not only is it a delicious and refreshing beverage when consumed on its own it also tastes great when served with alcohol and I think Laimon Fresh’s versatility will really appeal to consumers.”
Targeting the 18-35 age bracket, Green Me is supporting the launch through a marketing campaign which will include PR, social media, events sponsorship and extensive sampling of the product.
Laimon Fresh is packed in 1.5L and 500ml bottles as well as 330ml cans.
Laimon Fresh is available from Booker’s Cash & Carry, Nisa (Costcutter), BA C&C, Dhamecha, Parfett’s, Lansdel (Confex), Appleby Westward (Spar), P&H and G101 Glasgow.