Grace Foods UK, the UK’s leading supplier of Caribbean food and drink*1, is establishing world foods as a mainstream shopper and diner destination through its subsidiary companies – Chadha Oriental Foods Limited (Asian and Oriental foods), Funnybones Foodservice Limited (American and Tex-Mex foods) and Enco Products Limited (Caribbean foods).
The company accounts for more than one third of all Caribbean food and drink sold in the UK*1 and boasts a broad range of products and ingredients including chilli sauces range Encona, a wide range of spices, seasoning and coconut products under the Dunn’s River brand, nutritionally enriched milk drink Nurishment and Grace Aloe Vera drinks.
“This is an exciting time for the world cuisine sector with growing numbers of consumers expanding their taste horizons and seeking new and exotic flavours,” says Nyree Chambers, Head of Marketing for Grace Foods UK.
“People are travelling to more exotic destinations and this, coupled with the trend for scratch-cooking, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen. The versatility of the Encona and Dunn’s River brands enables consumers to add exciting world flavours to any meal meaning that retailers can generate maximum profits.” These trends are reflected in the impressive growth of the Afro-Caribbean category, which is worth over £96 million in the UK, and growing at +18% YoY in convenience.*2
“With the rise of Caribbean restaurants opening in the UK, Caribbean cuisine is now poised to become the next big thing as consumers recreate dishes at home. Many people are using Jamaican jerk seasoning as the gateway to Caribbean food, spicing up everyday meat, fish and vegetarian meals before going on to discover the rich array of flavours that Caribbean food has to offer.”
Such is the popularity of Caribbean food that Caribbean Food Week (August 22 – 29 2016) celebrated its fifth year in 2016. Organised by Grace Foods, the Week has become the UK’s biggest celebration of Caribbean food and drink for retailers and consumers.
“Grace Foods is the leading supplier of Caribbean food and drink in the UK with a 35.9% market share*1,” says Chambers. “We are perfectly placed to meet the needs of consumers looking for authentic taste experiences thanks to our unique heritage in the category and our range of long-trusted food and drink brands.”
“Our advice to retailers is simple,” concludes Chambers. “With demand for authentic world ingredients higher than ever, stock up on recognised, authentic cooking ingredients and ready-to-eat products and your sales will soar.” *1 IRI UK Caribbean Food & Drink, Retail Sales, Period: MAT 52 w/e 8th October 2016 *2 12 w/e 10th October, 2016
GRACE FOODS UK
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