The UK’s Caribbean food and drink category is set for a bumper start to 2016 as Grace Foods launches a £1 price-marked pack to their leading Grace Aloe Vera Drinks range.
The company is accelerating the growth of its 500ml range with a limited edition £1 PMP on its Original, Strawberry, Mango and Peach variants. Packs will be available from January 2016.
Grace Foods UK Brand Manager Giuseppe Vullo says: “Shoppers are increasingly looking for value but do not want to compromise on taste and quality. Our new, striking £1 pricemarked packs will help retailers meet this need as well as raising onshelf awareness of Grace Aloe Vera Drinks and tapping into the huge levels of demand in recent years for delicious tasting, functional soft drinks with natural health benefits.”
Grace is the UK’s leading supplier of Caribbean food and drink* accounting for more than one third of all Caribbean food and drink* sold in the UK. The category is now worth over £92.0m and is growing at 5.0% showing that more than ever before consumers are looking for new and exciting flavours.
Grace Aloe Vera Drinks are made with real aloe vera pieces and juice with added fruit juices, are gluten free, suitable for vegetarians and contain up to 100% of your recommended daily intake of the antioxidant Vitamin C which helps to combat tiredness and fatigue.
Vullo concludes: “The new £1 pack will reassure shoppers that they’re getting great value and will help to attract new customers to the range looking for alternative soft drink options to help make a healthy start to the new year. We’re expecting record sales of Grace Aloe Vera Drinks this year, retailers should stock up to make sure they’re part of this great opportunity.”
* Source: IRI UK Caribbean Food & Drinks Category – Retail Sales, Period: MAT 52 w/e 7th November 2015
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