Hale & Hearty Foods, new wheat and gluten free champions, have reached top notch distribution for the first quarter of 2010. Three months after the brand’s nationwide launch in Waitrose with 8 SKU’s, Hale & Hearty has now secured distribution in over 1000 stores with further listings confirmed in Sainsbury’s, Tesco’s as well as Booth’s.
With currently over 18 in the range, offering a broad spectrum of products for the free-from consumer, Hale & Hearty is keen to offer buyers a one-stop shop to gluten and wheat free for the category.
All Hale & Hearty’s products have a distinct appeal because of exceptional taste and their nutritious ingredients list that compare so favourably to mainstream gluten free available on the market. Matthew Jones, free-from buyer at Waitrose comments: “Hale & Hearty has managed to raise the bar of gluten-free food”
The product offering is premium in taste while remaining affordable for the consumer. Included in the range are grocery essentials for the free-from shopper like cereals, gluten free porridge oats, dried pastas, savoury and sweet snacks and an impressive range of baking mixes and unique kitchen cupboard essentials like gluten free breadcrumbs; popular with kids, families and experimental cooks.
Being a coeliac himself, the founder and MD, Christian Konig is very clear on the company’s vision as he comes from a family of coeliac’s and intolerants who are faced daily with the challenges of shopping in the free-from category. “We wanted to create a friendly, wholesome brand that represented good quality, great tasting food along with strong home values. I believe that free-from products can taste and look as good as regular food and we apply this principal to all new products that we develop.”
Hale & Hearty has just launched their NEW snack range which includes hugely popular plain and parmesan breadsticks and a range of 3 flavoured crisps; Beautifully Barbecued, Perfectly Peppered and Superbly Spiced. The crisps are made from cassava – a tropical root vegetable grown in all four corners of the world – but resemble regular potato crisps in taste and crunch.
Hale & Hearty’s crisps and breadsticks have been rated amongst the ‘Top 21 Best Food Products for 2010’ by expert foodie title, Observer Food Monthly Magazine. The brand has also received wide media acclaim from health and food journalists.
Hale & Hearty Foods Ltd
Tel: 020 7616 8427