Gordon’s, the No.1 gin brand[1], has launched Gordon’s Premium Pink 0.0% Alcohol Free Spirit in GB. The latest alcohol-free innovation from the brand is available now in a 70cl bottle in Morrisons and will also be rolled out across other retailers.

With research showing adults aged under 45 years-old account for over a quarter of all spend in the non-alcoholic category, vs 18% total alcohol[2], Gordon’s Premium Pink 0.0% is set to capitalise on growing momentum seen in the non-alcoholic category as people continue to seek more options during more occasions. The latest launch forms part of the brand’s innovation strategy and follows a number of new product launches across both the non-alcoholic and gin categories – including Gordon’s 0.0% as well as Gordon’s Premium Pink Distilled Gin – which has been the biggest spirits launch in the on[3] and off-trade[4] in the last five years.

The new vibrant pink liquid perfectly balances sweet flavours of raspberry and strawberry blended with tangy redcurrant and the finest distilled botanicals. It will provide a high-quality non-alcoholic option that includes the signature taste of Gordon’s Premium Pink Distilled Gin, just without the alcohol. The latest launch is perfect for enjoying with friends or for creating great-tasting non-alcoholic cocktails.

Jessica Lace, Head of Gordon’s GB comments: “We are very excited to be launching Gordon’s Premium Pink 0.0% Alcohol Free Spirit.  With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol.  We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.”

Gordon’s, Premium Pink 0.0% is best enjoyed with your chosen tonic or lemonade, poured over 50ml ice, and garnished with strawberries.

Serves 1 (ABV 0.0%)

[1] Nielsen: Non-Flavored Gin – GB Total Coverage – Latest 52 Weeks – WE 26 February 2022

[2] Kantar Alcovision | Total Trade | 1 m/e 31/01/2022

[3] Source: Nielsen, on-trade data

[4] Based on £RSV in the first 14 weeks since launch in the off-trade only. Data provided from Nielsen Scantrack and dated back to 1 June 2007

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