After 15 years in development, Goody Good Stuff, an innovative, all-natural, gelatine-free range of sweets – has been launched in the UK. The new range arrives on the back of this month’s warning about additives in sweets affecting the activity and attention of children. Research released by the University of Southampton has once again highlighted a warning in 2008, made by the European Parliament and the Food Standards Agency, which called for a ban on potentially damaging additives.Melissa Burton, managing director of Goody Good Stuff, comments: “We’d fully support any further research into the effects of additives, such as tartrazine E102 and cochineal red E122, as we believe they are unnecessary. Hopefully studies like these will encourage other manufacturers to follow in our footsteps and create treats for kids responsibly.

“We’ve proven that it is possible to produce a sweet treat that kids love, without all of the nasties. We hope that this study leads to a change in attitude to the excessive use of additives within processed foods and confectionary.”

Goody Good Stuff comes in eight delicious varieties, including Summer Peaches, Cheery Cherries and Cola Breeze, all of which are free from the sometimes harmful additives traditionally found in gummies.

The sweets are gluten-free, fat-free, meat-free, soy-free, nut-free and dairy-free, plus suitable for those following halal, kosher or vegetarian diets as well as those with allergies. Four of the varieties are even suitable for vegans. Burton added: “Consumers are choosing healthier products with natural ingredients. This really is the direction that the confectionary industry must go in.”

Goody Good Stuff is perfect for mums wanting to give their kids a treat without having to worry about filling them up with E numbers. It’s also great for ladies who lunch, looking to make their afternoon indulgence a little more guilt-free!

Having hit shelves in August 2010, Goody Good Stuff has already achieved impressive rates of sale. The company has been granted national roll outs with several retailers on the back of its impressive volume movements. It has an award-winning shipper programme, plus excellent positioning for point of sale and merchandising to further enhance the shopper experience. Goody Good Stuff is available across 15 countries, 600 shops in the EU and over 1500 Stores worldwide.

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