World foods and category expert Golden Acre Foods is launching four varieties of its new Hungry Boar premium meat snacks into Booker Retail Partners* this spring and will be available to independent and convenience retailers from the end of March.
Booker will stock four SKUs – Flamin’ Piri Piri, Loaded Cheese, Chicken and Pork – with £1.99 price marked packs.
Golden Acre is also launching two SKUs – Flamin’ Piri Piri and Loaded BBQ – on clip strips in the crisps and snacks aisle of 2,500 Tesco and Tesco Express stores on 16th March**, at an RSP of £1.50 (50g).
Traditionally made with seasoned, smoked and cured pork, Hungry Boar’s thin ‘sticklers’ of seasoned meat are inspired by one of the world’s oldest meat snacks, Kabanos, which originates from Poland and dates back to medieval times. Aimed primarily at adults aged 25 and over who enjoy an active lifestyle, the Hungry Boar premium meat sticks offer a source of protein with no artificial colours or flavours and are ideal as an individual or sharing protein snack for eating on the go. Over 150g of meat goes into every 100g of finished product.
Comments Rebecca Cutter, head of marketing for Golden Acre Foods: “The meat snacking category is in need of innovation as there has been little new news in meat snacking over recent years. So we are really excited to be launching our new Hungry Boar range into Booker and Tesco. There is a clear opportunity to bring a more adult meat snacking proposition into the category that is perfect for those looking for a tasty snack to fuel their busy lifestyles.
“Hungry Boar is a snack full of flavour and we’re hugely confident the range will be popular among adults living an active lifestyle who are looking for a tasty meat kick to keep them satisfied for longer.”
The launch of Hungry Boar will be supported by a heavy weight digital, social and influencer led campaign, sampling activity at consumer events throughout the spring/summer period including at Pub in the Park, and instore shopper activity.
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