One of the golds went to a revolutionary new pack for GlaxoSmithKline Consumer Healthcare’s Aquafresh Ultimate. This was designed, developed and executed through close collaboration between GSK’s internal project team, DS Smith Packaging Lockerbie and API Laminates. It spotlights the brand image from the printed foil blocked tube using a new 3D printing technique.
Another gold winner was DS Smith Packaging Belper’s new Tiltmaster pack; the slight backwards tilt keeps products upright, maximising impact on shelf. Not only does the pack look great in store, it’s better for the shopper, and is 100% recyclable.
A smart retail ready pack from DS Smith Speciality Packaging Launceston for Laverstoke Park Farms completed the golden hat trick. Designed to display Laverstoke’s high quality organic products in Sainsbury’s and Waitrose, the new 100% recyclable packs are perfect for a company that prides itself on its commitment to sustainability.
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