machine_angle.jpgThis Christmas, UK shoppers will for the first time, be able to access entertainment gifts in minutes, beating the Christmas queues and benefiting from great prices. UCA are launching POP, a fun, convenient and hi-tech way of buying DVDs, Blu-ray, console games and downloading music and movies, 24/7. POP, a vending machine for the 21st Century, allows you to watch movie trailers, read reviews, check the charts and purchase the latest DVD releases, along with movie classics and console games.

Using an interactive touch screen, you simply select the DVD, Blu-ray, or game you wish to buy, swipe your credit or debit card and the DVD or game ‘pops’ out. You can also download film and music direct from POP machines. Downloads are compatible with most PDAs, memory cards/sticks or MP3/4 players and SD cards. The process is instant and you can take receipt of your gift in minutes.

With more than 100 titles on offer, including this summer’s box office smashes ‘Mamma Mia!’, ‘Hancock’, ‘The Incredible Hulk’, ‘Wanted’, ‘The Mummy: Tomb of the Dragon Emperor’ and ‘Hellboy II’ at great prices, plus fabulous Blu-ray product, such as ‘Casino Royale’ in the POP machines, there is plenty of choice for shoppers this Christmas.

POP is the first of its kind in the UK and is set to change the way we buy entertainment forever. This Christmas, POP is perfect for those who want to avoid the crowds while Christmas shopping. POP is also ideal for very last minute shoppers as some POPs can be found in locations that can be accessed, out of ordinary shopping hours.

Look out for POP portals throughout the UK, situated in popular destinations, such as cinemas and gyms, with plans for sites at shopping centres, universities, train stations and airports.

Rachel Wilkinson, Head of POP, says: “Research suggested that people love the concept of instant purchasing gratification, at their convenience. You can already do this at home via the internet, but POP is the first to offer this service to customers whilst they are out and about. Not only is POP a fun, interactive purchasing experience, but customers can buy DVDs and other entertainment whilst waiting for a train, plane or even a film to start!”

Director of POP, Darren Mason, who created the initial prototypes with a manufacturing partner says: “It’s great to see the initial ideas become a fully formed working product, that people enjoy using.”

Tel: 020 7079 6394

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