Founder of Geeta’s, Geeta Samtani, explains: “We’ve been making our prized Premium Mango Chutney for some time now, so we thought it was time we treated our customers to more varieties of our Mango Chutney and are delighted to launch our Mango & Chilli Chutney and Mango & Ginger Chutney.
“Both are variations of our traditional Premium Mango Chutney and contain chunks of luscious fresh mangoes, aromatic spices and all natural ingredients. The Mango & Chilli is hotter and spicier with red chillies, whilst the Mango & Ginger has been developed for the ‘ginger lover’ with succulent pieces of ginger,” continues Geeta Samtani.
Each 300g chutney can be served as a meal accompaniment with Indian food or with Indian breads and papadums. Alternatively they can be used by those who want to add a bit of zest to everyday meals, sandwiches and snacks.
The launch of the two new chutneys comes as Geeta’s continues to be the fastest growing brand in the Premium Chutney fixture with year on year growth being 4% and last quarter growth 12% for the 12 weeks ending 15 May 2010.*
Geeta Samtani explains her brand’s progress, “Our Mango Chutney is experiencing excellent growth due to authenticity being amongst the most important decision factors when purchasing ethnic foods”. And although ‘authentic’ might be considered a much over-used word, how else could you describe the product of an original recipe handed down over generations, made with the same superb ingredients, in India?
She continues, “The decision to broaden our Mango Chutney offering is based on the fact that Mango Chutney contributes to 85% of the overall chutney sales in the Indian Chutney category and has grown by 7% year on year for the entire category.”*
To support the launch of their chutney range, Geeta’s are embarking on a national marketing campaign including sampling at County and Food Shows, PR, specialist press advertising and digital marketing.
Distributed by RH Amar & Co in the UK, other products in the Geeta’s chutney range include: Premium Mango, Lime & Chilli, Onion, Papaya & Orange and the PET range of Premium Mango, Spicy Lime and Tomato & Onion. All have an RSP of £1.89.