In a fragrance first for the laundry category, Surf, the UK’s number one fragrance detergent brand[1], is adding a coconut scented variant to its portfolio.

Rolling out now, Surf Coconut Bliss is a nature inspired fragrance with fresh notes of Coconut, Vanilla, Amber and Musk. Available in powder, liquid and capsules, the new variant taps into the ongoing trend for coconut fragrances in the personal care market[2], which is now apparent within laundry too as more shoppers seek out refreshing scents that remind them of summer. This latest addition follows the success of Surf’s Caribbean Crush variant, launched in 2018.

Gemma Cleland, Vice President for Homecare, at Unilever UK, says “If there’s one scent associated with summer, it’s coconut. It automatically makes us think of having fun in the sunshine and we love bringing our consumers new and exciting fragrances that evoke happy memories. The coconut trend has been huge in personal care, so we felt it was time to capture the ultimate beach fragrance in a laundry bottle, allowing people to enjoy it all year round. We’re expecting it to be a real hit with consumers.” 

This latest launch from Surf features an eye-catching, nature inspired design with a bold blue and pink colourway, to provide optimum standout on-shelf.

[1] Kantar YTD 4th November 2018


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