Organix unveils the latest treat in its toddler food line-up, Banana Bread Biscuits – injecting fun into the toddler snacking scene by offering little adventurers a familiar taste in an iconic format. Building on the smashing success of one of the top selling toddler biscuits the iconic Organix Gingerbread Biscuits[1], this tasty new treat is set to become a household favourite, bringing smiles to little faces.
Toddlers enjoying tasty snack breaks is one of the top priorities for parents and so, Organix Banana Bread Biscuits have been crafted to appeal to young taste buds, offering the comforting flavour of banana bread that kids love. Banana is a lead flavour in Toddler Snacking and sales where banana is the lead flavour profile accounts for 10% of value sales in Baby & Toddler Snacking in 2024[2]. Set to quickly become a toddler favourite, the biscuits are made with only the good stuff and perfect for on-the-go enjoyment. Each biscuit contains wholesome ingredients, including real bananas and wholegrains to give peckish toddlers a delicious treat with no nasties.
Mandy Bobrowski, Marketing Director, Organix comments: “We know that snack time is an important and fun part of every family’s day, so we want to ensure parents have a range of tasty, healthier treats that their little ones will love. It’s these little treats that can help make parents day a little easier, toddlers a little happier, and adults load a little lighter. We know that the familiar and nostalgic flavour of banana bread has been gaining popularity and is now a best-selling flavour, so they’re sure to be a hit in store.”
Banana Bread Biscuits will add even more variety to the aisle and hit Tesco shelves from w/c 21st October, with a wider roll out across the grocery channel to follow. With an MRSP of £2.50 for a 135g box, the new biscuits will bring fresh attention to the category and attract busy families looking for healthier options for their little ones.
[1] Organix Gingerbread Biscuits 135g are ranked 3rd in the Toddler Biscuit category based on Value Sales 52 w/c 14th September 2024
[2] Banana No 3 at 10% based on the Baby & Toddler Snacking category, Value Sales 52 w/e 14th September 2024
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