Working in partnership with major consumer brands offers a wealth of exciting prospects for California Walnuts. Later in 2019, Whitworths, the dried fruit, home baking and snack products suppliers, are set to launch five products across a range of exclusively sourced products, under the name ‘Gloriously Grown.’
The new brand will be launching exclusively in Sainsbury’s. The lead product in the range is California Red Walnuts and Sorbet Raisins, also sourced from California. The launch will take place across mainstream media and digitally across a newly created website and social media feeds. CWC will be providing support for instore promotional activity in 350 Sainsburys stores, expected to grow to 500 stores, driving traffic to the new Whitworths-California Walnut SKU.
More conventional products featuring California Walnuts are also being promoted with UK retailers, both in retail own brand products and in branded packs.
The heart of California Walnuts’ UK activity is its enhanced website, www.californiawalnuts.co.uk, which serves to support the UK marketing program. Launched in June, the site has an expanded recipe collection and important tips on the best way to store walnuts for optimum freshness. There’s health and nutrition information including a plant-based eating guide, as well as valuable information about the California Walnut industry that provides mild tasting, premium walnuts from the orchards to UK tables. There’s an opportunity to sign up for one of the California Walnuts UK newsletters to keep in the know about the latest recipes, scientific findings and other valuable information.