Award-winning fresh soup and pasta sauce brand GLORIOUS!® has announced a 130 per cent growth in the last year, following the successful launch of its new range of soups and pasta sauces in May. GLORIOUS!® has seen an increase in younger consumers buying the new range, and as a result the brand has attracted more new customers into the fresh soup category than any other soup brand over the last quarter.
The new GLORIOUS!® range of soups and pasta sauces launched into UK supermarkets earlier this year, with international flavours such as Sunny Thai Chicken and Spanish Tomato and Chorizo along side its award-winning Indian Chicken soup. To appeal to the health-conscious market, GLORIOUS!® also introduced a new line of Skinny Soups like New England Butternut Squash and Goan Spiced Tomato and Lentil, which are all under 160kcal per portion. The brand’s new pasta sauces include flavours like Big Easy Creamy Chilli Sauce and New York Alfredo Sauce.
With its new range of hearty, chunky meal soups, low-calorie skinny soups and bold, punchy pasta sauces, GLORIOUS!® offers consumers a more exciting alternative that goes beyond the expectations of the typical lunchtime sandwich market.
Simon Gamble, Head Chef, GLORIOUS!® said: “Our recipes are all developed in-house with the finest ingredients. We have created a range of soups and pasta sauces that customers love because they go beyond the typical, bland flavours of other brands on the shelves. The entire GLORIOUS!® range was made with great taste and convenience in mind.”
The new range of soups from GLORIOUS!® includes:
• Meal Soups – from £1.99
o Spanish Tomato & Chorizo
o Sunny Thai Chicken
o Malaysian Chicken
o Toulouse Sausage & Bean
o Indian Chicken
o Tuscan Chicken & Orzo
• Skinny Soups – from £1.79 [each contain less than 160kcal per portion and between one and three per cent fat]
o Asian Tomato Rice & Ginger
o Fragrant Thai Carrot & Lemongrass
o Goan Spiced Tomato & Lentil
o New England Butternut Squash
• Pasta Sauce – £1.99
o Big Easy Creamy Chilli Sauce
o Diablo Sundried Tomato and Chilli Sauce
o New York Alfredo sauce
GLORIOUS!® soups and pasta sauces are now available in most Asdas, Morrisons and Sainsbury’s across the country. Currently the range of Skinny Soups are available only in Morrisons.
Tel: +44 (0)1724272900