Award-winning fresh soup and pasta sauce brand GLORIOUS!® has launched its new range of bold and adventurous flavours, which features innovative branding and packaging designed to shake up crowded supermarket shelves. With its new, gutsy range of soups and pasta sauces, GLORIOUS!® is offering consumers convenient, high-quality products without sacrificing flavour, at a time when soup sales are increasing. Market research conducted by Kantar Worldpanel about the national meal occasion in the UK, commissioned by GLORIOUS!®, revealed that the number of people eating soup as a meal has grown by nearly 5 percent since 2006, with fresh soup sales growing 16 percent in the last three years.
The survey showed that during an average two weeks, 44 percent of British people consume soup and would choose to eat it at least once every 5 days. The survey, conducted amongst 11,000 participants, also revealed that although sandwiches currently lead the way in simple meals consumption, consumers are still looking for healthy and more flavoursome pre-prepared alternatives, demonstrated by 65 percent of the soups being consumed at lunchtime.
Mandy Taylor, Commercial Director, GLORIOUS!® said: “With such a striking brand design combined with our new, bold flavours, the GLORIOUS!® range will stand out on supermarket shelves across the country. We believe that the new range will attract the younger, adventurous consumer and ultimately contribute positively to the retailers’ bottom line.”
The new soups include international flavours such as Sunny Thai Chicken, Goan Spiced Tomato & Lentil and Tuscan Chicken & Orzo, while the pasta sauces welcome flavours like Big Easy Chilli Cream Sauce and New York Alfredo sauce.
GLORIOUS!® has also launched a range of Skinny Soups with summery flavours such as Fragrant Thai Carrot & Lemongrass or Goan Spiced Tomato & Lentil. The new range contains less than 160 calories and less than 3 percent fat per serving. Each GLORIOUS!® Skinny Soup also provides one of the recommended daily servings of vegetables, and most are suitable for vegetarians.
The new range of soups from GLORIOUS!® includes:
Meal Soups – from £1.99
- Spanish Tomato & Chorizo
- Sunny Thai Chicken
- Malaysian Chicken
- Toulouse Sausage & Bean
- Indian Chicken
- Tuscan Chicken & Orzo
Skinny Soups – from £1.79
- Asian Tomato Rice & Ginger
- Fragrant Thai Carrot & Lemongrass
- Goan Spiced Tomato & Lentil
- New England Butternut Squash
Pasta Sauce – £1.99
- Big Easy Chilli Cream Sauce
- Diablo Sundried Tomato and Chilli Sauce
- New York Alfredo sauce
GLORIOUS!® soups and pasta sauces are now available in most Asdas, Morrisons and Sainsbury’s across the country.
GLORIOUS!® is a range of unique soups and sauces developed by award-winning in-house chefs who combine the best ingredients from across the world. The range includes six soups, four skinny soups and three pasta sauces. Stepping away from the bland, GLORIOUS!® delivers products with bold flavours that reflect their passion for food.
GLORIOUS!® belongs to TSC Foods, which specialises in delivering innovative and bespoke solutions to leading food service and retail businesses in the UK.
In 2009, the GLORIOUS!® Chicken, Courgette & Orzo Pasta Broth won “THE GROCER” Magazine’s Food & Drink Award for Best Soup. GLORIOUS!® won the award again in 2010 for their GLORIOUS!® Indian Chicken Soup.
For more information, including stockists, visit www.gloriousfoods.co.uk