Britvic is celebrating the return of top performing festive limited-edition J?O Glitterberry. This blend of grape, cherry and winter spices with edible gold glitter has proved a strong performer in the festive party season, with J?O Glitterberry sales up +16% annually, making it a key player for driving retailers’ Christmas sales. The relaunch is supported by a TV campaign and a wider activation plan reaching 80% of consumers in the lead up to Christmas.
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