Glade® is partnering with House of Lapland to giveaway a trip to UK shoppers
To celebrate the launch of its Limited Edition Winter Range, Glade®, leading air care brand from SC Johnson, is partnering with House of Lapland to giveaway a trip for a family of four to visit Lapland, Finland. Shoppers who purchase a product from the Glade® Limited Edition Winter range can enter to win the giveaway online.
The Glade® Limited Edition Winter range includes five unique holiday fragrances with a playful winter twist that are inspired by the senses of Lapland:
- Arctic Apple Pie: Scents of Finnish Jaspi apples, cinnamon and nutmeg with a modern twist of red berry notes, a cheeky and sweet take on the scent of a classic apple pie
- Merry Berry & Bright: The combination of Scandinavian glögi wine, sparkly citrus, juicy fruits & warm spice creates a joyful & festive feeling
- Frosted Candy Cane: Sweet notes of fresh baked Finnish korvapuustit (cinnamon rolls) and peppermint
- Nordic Crisp Pine: Elegant scent of pine needles and frosted wild fruits wrapping notes of festive spices
- Ginger Spice Oh-So-Nice: Scents of piparkakku, Finnish local gingerbread cookie and voisilmäpula (butter eye buns) with cardamom sugar heart for a firework of sweet creamy spices
Sales for the Limited Edition Winter range are off to a promising start, with shopper preference for Arctic Apple Pie, Merry Berry & Bright and Frosted Candy Cane fragrances so far, and further interest anticipated for Nordic Crisp Pine and Ginger Spice in the lead up to Christmas. With candles and home fragrance sales on the rise* and seasonal shoppers traditionally spending 60% more than base fragrance shoppers**, the air care category could present an opportunity for retailers through the festive season.
The Glade® Limited Edition Winter fragrances are available in multiple formats, including candles, scented oil plug ins and Sense & Spray air fresheners. They are available for sale online and at most major retailers including ASDA, Sainsbury’s, Morrisons, Waitrose, Tesco and others.
The promotional period for UK shoppers to enter to win a trip to Lapland is from 1st October to 31st December.