With the Halloween market seeing double digit growth in the UK with spending topping £1bn in 2023[1]. Driven by significant uptick in spending from younger generations, 16–34-year-olds were the highest spending age group(Mintel) Ginsters is responding to shopper demand for tasty alternatives to sweet, Halloween themed food items, with its Limited-Edition Spicy Sausage & Red Pepper Pasty (180g), RRP £1.95.
Ginsters expert chefs have conjured up a spooktacular recipe for Halloween, the Ginsters Spicy Sausage and Red Pepper Pasty combines spicy 100% British sausage and smoked bacon with red peppers and onions, smothered in a rich smoky tomato sauce and seasoned with a kick of fiery chilli, encased in a flaky and golden puff pastry and baked to petrifying perfection.
The returning seasonal pasty is packed full of quality ingredients including locally sourced potatoes, with no artificial flavourings, colours, or preservatives. The Halloween Pasty makes the perfect lunch or dinner option for a terrifyingly tasty Halloween savoury treat and is at its best straight out of the oven or air fryer in around 12 minutes.
Emma Stowers, Ginsters Marketing Director, commented: “Ginsters leads the way in flavour innovation for the Savoury Pastry category. We know consumers are looking for taste experiences and previous years have shown that our Halloween Pasty has been a hit with younger audiences, attracting younger shoppers to Savoury Pastry fixture (Kantar).. Returning this year, our Halloween Pasty is set to give shoppers a spicy, spooky, tasty treat this season.”
The limited edition seasonal specialty will be stocked in supermarkets nationwide from 7th October.
[1] +12.2% YOY, Kantar, UK Halloween and Bonfire Night Market Report 2023 | Mintel, Source: Kantar Consumer dynamics and demogs, Ginsters Spicy Sausage & Red Pepper Pasty 12 w/e Nov 2023
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