Savoury Pastry Category Leader’s Popular Festive Slice Returns
Chefs at Ginsters, the Savoury Pastry category leaders, are bringing the flavour of Christmas to stores all over the UK with their tasty seasonal recipe, the Ginsters Limited Edition Festive Chicken & Stuffing Slice (170g) RRP £1.95.
The Limited Edition Slice has become a festive favourite and was a top 5 selling Christmas line in Savoury Pastry in 2023[1]. This is no surprise as the tasty golden baked puff pastry, encasing tender 100% British chicken and smoked bacon in a creamy sauce with potato and sage & onion stuffing, delivers a delicious slice of Christmas on demand. The Ginsters Limited Edition Festive Chicken & Stuffing Slice offers a quick and convenient way to enjoy a taste of Christmas as a hot tasty lunch, with minimal effort required.
Like all Ginsters products, the Festive Chicken & Stuffing Slice heroes flavour and quality, delivering delicious Ginsters taste with no added artificial colours, preservatives or flavours.
The return of this Festive Slice continues the Ginsters Limited Edition seasonal strategy, bringing excitement to the fixture enticing new shoppers to the category. It follows the successful launch of the BBQ Pulled Pork Slice earlier this year, which brought in 40.7% incremental new shoppers to the category.[2]
Sarah Babb, Ginsters Marketing Director, commented: “Our Limited Edition Festive Chicken & Stuffing Slice has become a festive favourite with shoppers, with many making it part of their Christmas routine when they need a delicious yet effortless taste of Christmas at this busy time of year. We hope that its return in 2024 will prove popular again with festive fans both old and new.”
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