Malcolm Harling, sales and marketing director of Williams Refrigeration discusses retailers getting ready for summer, with the latest news on in-store chiller cabinets and refrigerated display units, back of store storage units, temporary storage units and refrigerated vehicles.

Refrigerated display units are an integral part of many foodservice operations. Ranges of tasty and healthy sandwiches, pre-packed salads, quiches etc. all need to be displayed and stored in refrigerated units for freshness and food safety. With the increase in a ‘grab and go’ service having such an impact instore, multideck merchandisers have never been in such demand. While an attractive display is essential, when purchasing a multideck merchandiser, operators must ensure that it delivers on reliability, food safety, functionality and robustness. If in doubt, check performance levels with your supplier.

Williams offers a range of multideck display cases in a slimline or standard version, both ideal for front-of-house open display for drinks, snacks and plated cold foods.

With a multideck, customer access is easy and product display a key focus. Many are available with extra retail options, including snack selection baskets, lockable security night shutters, mirrored panels and illuminated shelving. Rear loading doors offer easy restocking of goods.

Merchandisers with front doors offer substantial energy savings over traditional models, as accurate temperature is maintained throughout. Look for units with sliding doors as these deliver the same energy savings, whilst still ensuring that customers have easy access and the items are kept fresh and visible. Plus, sliding doors are less intrusive and save space compared to standard ones.

LED strip lighting is ideal as it is bright and energy efficient. When it comes to the refrigeration system, a thermostatically controlled forced air refrigeration system guarantees even temperature control between +3°C / +5°C in a 25°C ambient, ensuring products are kept fresh and critical HACCP legislation is satisfied with minimal effort.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.


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