With their appetites for BBQs already whetted thanks to the warm Bank Holiday weekends, coupled with the increasing popularity of the ‘staycation’, consumers are looking forward to the next bout of good weather and retailers need to be ready so they can maximise sales.
Salad is synonymous with the barbecue season and a staple item in the shopping basket of any barbecue host or hostess, so retailers shouldn’t ignore the opportunities here. For Florette, the summer prompts a significant uplift in sales, with a massive 50 per cent of total year salads sold during the warmer months, so bagged salad is a product retailers can’t afford to overlook.
Part of this success is due to the fact that convenience is key when it comes to barbecuing, so bagged salads are ideal as they require minimum preparation – perfect for impromptu barbecues as consumers can just grab from the fridge and go.
Florette’s success is also down to freshness which is a key consideration for both retailers and consumers. With Florette, retailers can be reassured that it maintains its freshness longer as the brand is committed to delivering quality at every step – the 7 day use by date is industry-leading. And, this is also a selling point for consumers, who can be reassured that if they make the purchase and the sun never appears, they can still enjoy a fresh salad days later.
Florette has been helping retailers maximise consumers’ BBQ needs by offering breadth and depth: offering a depth of product to suit a range of tastes from the versatile Crispy and Mixed, to the tender and tasty new Duo range, available across a breadth of retailers.
Duo is an exciting new salad range, launched to maximise premium consumers’ interest during the BBQ season. The range brings together taste and style on the plate through expertly pairing popular mono leaves together in a handy 70g grab bag – ideal as a barbecue accompaniment or to mix with other salad items to create the ultimate dish. The range currently offers Lambs Lettuce & Wild Rocket plus Lambs Lettuce & Ruby Chard, both priced from £1.19.
Florette has been witnessing a distinct trend for consumers to buy more adventurous leaves because they want to be excited and inspired by their salad choices, so stocking a greater range of mixes is yet another way to increase sales this barbecue season.