Ice Cream of Ice Creams brand, Häagen-Dazs, is elevating the festive season with its launch of two deliciously indulgent nutty creations: Pistachio & Cream pints, and a new mini cup selection, The Nut Collection. Available across major retailers from 2nd October.
Distinctly created to get shoppers in the holiday spirit, the new additions combine crunchy and smooth textures, for the ultimate indulgent ice cream experience. Perfect for any holiday celebration with friends and family, or to simply enjoy alone.
Jose Alves, Head of Häagen-Dazs UK, said: “Through our new Häagen-Dazs Festive Nut Range, we’ve created an assortment of flavours to fit the upcoming season’s palate. Pistachio is very much on trend with consumers in the UK right now, and nut flavours are showing huge growth potential, typically over indexing in the winter.
“Häagen-Dazs Pistachio & Cream scored highly in our consumer taste testing, scoring 71 per cent versus the average standard of 65 per cent for purchase intent[1], while our mini cup Nut Collection offers variety and will appeal to households looking for smaller, snackable formats or sharing this Christmas.”
Pistachio & Cream
In response to rising demand, Häagen-Dazs has created the ultimate dessert experience with new Pistachio & Cream, a delightful treat certain to get your shoppers feeling festive. Perfectly smooth pistachio swirls are delicately swirled in creamy milk ice cream, with a sprinkle of caramelised pistachio and almond pieces to bring a crunch into every bite.
The Nut Collection
The Nut Collection, where crunchy nuts meet smooth, perfectly creamy Häagen-Dazs ice cream, taking people on a trip of pure indulgence. It includes NEW Pistachio & Cream and flavours that your shoppers know and love, Macadamia Nut Brittle, Dark Chocolate & Caramelized Almond, and Pralines & Cream.
Häagen-Dazs’ Festive Nut range will be supported with in-store activity and a social media campaign running from October 2023.
[1] Häagen-Dazs Consumer Taste Testing, August 2022
Comments are closed.