Following the continued success of Tango’s rotational flavour series Tango Editions, Britvic is bringing its latest ‘Edition’, Tango Mango, to shelves and chillers this February. Tango Editions combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers. Succeeding Tango’s popular Paradise Punch flavour, this latest rotation is set to meet the demand for Mango flavoured drinks, giving shoppers more sugar-free options without compromising on taste.
Tango has more than doubled in sales in the last three years[1], now worth over £96m RSV, and is still in double digit growth (+24%).[2] The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 2023[3], now worth over £13.6m RSV,[4] with the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 2022[5]. What’s more, following its launch last June, Tango Apple Sugar Free is now worth £23.5m RSV[6]. These results demonstrate the brand’s well-placed position to grow the fruit flavoured carbonates category further with its latest flavour, particularly with mango flavoured drinks in double digit growth versus last year (+26%).[7]
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand. In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”
Tango Mango is the latest sugar free flavour from Britvic, with the company’s continued innovation and reformulation programmes meaning an average of just 22 calories per 250ml serve across its drinks portfolio globally. All activity is enabling the company to offer consumers healthier choices as part of its long-term Healthier People sustainability strategy.
Available from 1 February for 12 months, the fruit flavoured carbonate will be available to enjoy in formats to be consumed at home or on the go, helping retailers to tap into this market and drive soft drink sales with a popular flavour. The latest Edition is expected to be another success following consumer research[8] and features a bold, modern pack design that is sure to catch shoppers’ attention and encourage them to Get Tango’d. The flavour will be available in a variety of formats: 330ml can, 500ml bottle, 2 litre bottles, 8 can multipack and 24 can multipack. The launch of Mango Tango will be supported by social media and influencer activity to increase awareness.
[1] NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 Wks 3YA – w/e 09/01/21 (£46,393,571) vs Latest 52 Wks – w/e 06/01/24 (£96,161,604)
[2]NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Value % Chg vs YA, Latest 52 weeks to 30.12.23.
[3] NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
[4]NielsenIQ RMS, Total Coverage GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Latest 52 wks w/e 30.12.23
[5] NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2022- w/e 31.12.22
[6] NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 weeks to 30.12.23.
[7] NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks, Latest 52 wks w/e 30.12.23
[8] MMR Consumer Research 2023 Base, rep sample n=159
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