Lucozade Sport is bringing shoppers the chance to win a festive football jumper this winter through a brand-new text-to-win promotion, in partnership with the England national football team. This shopper giveaway will help retailers to create excitement around the international tournament in store and tap into additional sales around the winter sporting occasion.
Ideal for the festive football season, this limited-edition, knitted England jumper is the perfect attire for football fans looking to cheer England on this season, while getting into the festive spirit and staying warm in the cold weather!
To be in with a chance of winning, shoppers simply need to purchase Lucozade Sport Orange or Lucozade Sport Raspberry 500ml or 4 x 500ml pack and text ‘WIN’ to 62123.
Tom Bell, Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I (SBF GB&I) comments: “2022 has been a fantastic year for sport, and as the UK’s number one selling sports drink[i], we wanted to bring something special to stores this festive season to help them make the most of the unique opportunity to combine sporting occasion and winter festivities this year. Our partnership with the England national football team and winter activation is certainly set to create a buzz around the season’s biggest matches!”
Lucozade Sport has a long-standing history of partnering with some of the UK’s biggest sporting events and athletes. This new promotion follows on from previous successful collaborations with Anthony Joshua and England’s national football teams.
The promotion is live now until 12th December across Lucozade Sport Orange and Lucozade Sport Raspberry 500ml and 4x500ml packs. The campaign will also be supported by PR and advertising activity including social media and online content to make it unmissable to shoppers and help retailers to drive visibility and sales of the Lucozade Sport range during the festive season and beyond!
[i] Nielsen GB Total Coverage Latest 52 Weeks – w/e 26 February 2022
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