Quaker Oats has announced a new on-pack promotion in partnership with Nuffield Health. The latest step in Quaker’s ‘I owe it to Oats’ campaign offers consumers a free Nuffield Health day pass with every pack and gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000, including gym membership for a year, Health MOT and a lifestyle health assessment. The promotion runs across the Quaker Oat So Simple range and is backed by heavyweight TV, digital and broadcast marketing support. To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at www.quaker.co.uk.

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