Primula, the uniquely squeezy cheese, is firing up for barbecue season and national barbecue week (28 May – 3 June 2012) with the launch of an exciting new burger cheese variety to add a touch of spice to their popular product range.

The new limited edition Primula Burger Cheese is set to be this summer’s taste sensation, with its refreshing combination of hot and tangy flavours. It kicks up the heat with a hint of red peppers, chillies and dill to help add some zing to well-loved barbecue favourites this summer.

Primula Burger Cheese can be used instead of conventional cheese slices and easily squeezed onto burgers, sausages and steaks or used as a potato topping or for a spicy cheesy sauce, making it a versatile zesty addition to any summer barbecue or picnic treat.

Primula Burger Cheese is targeted at younger audiences, with a focus on summer dining, but will also appeal to Primula’s existing loyal fans looking to spice up their favourite seasonal recipes.

Craig Brooks, Marketing Director for Primula said: “We’re really excited about the launch of our new limited edition Burger Cheese in time for barbecue season, as well as for some of this summer’s biggest celebrations, including the Diamond Jubilee and the 2012 Olympics in London.

“Primula Burger Cheese will help the nation celebrate the ‘Best of British’ by adding a spicy and versatile twist to any summer dining occasion. We’re confident that it will offer a completely new taste sensation to existing Primula fans, as well as to those who simply love barbecues and burgers.”

As with all the Primula range, the new Primula Burger Cheese contains more real cheese than any other leading brand and contains no artificial colours, flavours or preservatives.

The new Primula Burger Cheese must be kept refrigerated and stays fresh for up to 14 days after opening.  It’s gluten free, suitable for vegetarians and is high in protein. A 25g squeeze of Primula Burger Cheese contains 12.5% of the recommended daily allowance of calcium, essential for healthy bones and teeth. Primula Burger Cheese is pasteurised, so is also suitable for mums to be.

Primula Burger Cheese tubes (100g) will be stocked in Sainsbury’s and Morrisons stores nationwide from May, priced around £1.


Tel: 0191 497 0100

Email: PrimulaCheese

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