JTI UK is pleased to announce that Gemma Bateson has been appointed as the new Head of Reduced Risk Products.

Gemma has more than 10 years of experience working at JTI, starting in 2010 managing one of JTI’s Global Key Accounts. Gemma continued her career as a General Manager and Director for JTI Worldwide Duty Free’s Middle East, Africa and UK sectors, and finally her most recent role as Corporate Affairs and Communications Director for Worldwide Duty Free at JTI.

Before her career started at JTI, Gemma was a Sales Rep at BAT and then a National Sales Manager at Mondelez International (formally Kraft Foods), where she continued her experience in a hands-on retailer facing role. Gemma now has 15 years of sales and category management experience and joins the role as Nick Geens leaves the UK to lead the JTI Turkish division as Marketing Director. 

Gemma Bateson, Head of Reduced Risk Products UK commented: “I am delighted to be leading the reduced-risk products business and working with the talented UK team. This is a hugely exciting category for us as a business and for our retail partners, providing significant growth potential as the category continues to grow in popularity. I hope to bring a different perspective using my prior experience and look forward to working with JTI colleagues and retailers to embed our heated tobacco offering, (Ploom) across the UK.

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