Renowned, award-winning Indian food brand, Geeta’s Foods, is extending its existing chutneys and pickles range with the introduction of new extra hot Chilli Pickle.
Available in Sainsbury’s, the launch aims to tap into consumer demand for hot and spicy cuisine and strengthen Geeta’s position as the best-selling premium Indian chutney brand in the UK.
The new Chilli Pickle is set to excite the sector and reignite interest in Indian chutneys.
Sally Campbell, Category Manager at Geeta’s Foods comments: “With consumers once again seeking innovation as Britain comes out of recession and demanding spicier and more authentic flavours, our new Chilli Pickle takes the level of heat one step further and is a versatile and tasty meal accompaniment, designed to be purchased in addition to core chutney lines such as Geeta’s Premium Mango Chutney.
Combining green chillies with aromatic herbs and spices, consumers can enjoy ‘The Real Flavour of India’ at home and we are confident that it will soon become a talked-about store cupboard condiment.”
Launching in the bold and vibrant turquoise packaging, which unites Geeta Samtani’s distinct range of Indian curry pastes, cooking sauces, spice mixes, chutneys and pickle recipes, the new Chilli Pickle will be instantly recognisable as a Geeta’s product, with strong shelf stand-out and brand visibility. The premium qualities of the pickle are conveyed through the product’s glass packaging, and signature hexagonal jar.
The launch is being supported by a digital Save Our Sandwich campaign, encouraging consumers to share their top tips to spice up their sandwich, highlighting the versatility of chutneys as a store-cupboard essential for a range of meal ideas.
Geeta’s is distributed in the UK by R. H. Amar & Co. Ltd