FUNKIN COCKTAILS, the UK’s leading cocktail brand,[1] is shaking up summer drinking by expanding into Spritzes for a whole new range of RTDs. Available in two crisp flavours – Limoncello and Raspberry – the offering comes just in time for retailers to make the most of the sunshine season.
The FUNKIN Spritz Range will be available in two fresh flavours: Limoncello – a quintessential summer classic and a flavour that’s soared in popularity by a quarter this year[2] – and Raspberry, the UK’s fastest-growing cocktail flavour.[3]
With Spritz serves remaining a consumer favourite – especially in warmer months when lighter, more refreshing flavours are in demand – and over four in five enjoying a serve during the Summer months[4], the launch comes at the perfect time.
Building on FUNKIN’s success as the UK’s bestselling RTD cocktail brand, its move into the Spritz category is expected to fuel the expansion of the wider RTD market. Following the strong performance of Spritz serves in the on-trade, with Spritz being the UK’s number 2 cocktail choice[5] FUNKIN sees a clear opportunity in the off-trade.
With a lower ABV (4.5%) and longer serve than the brand’s core cocktails, FUNKIN’S Spritz range is perfect for year round occasions, from picnics and festivals to dinner parties and entertaining.And with half of consumers already enjoying Spritzes during social gatherings, and a third for special celebrations, FUNKIN’S new range will be a go-to drink for any occasion.[6]
FUNKIN COCKTAILS’ Head of Brand, Ashley Birch-Ruffell, comments: “With the warmer months upon us, we wanted to create a drink that’s fresh, fun and can match every event.
“We’ve seen the rise of Spritz over the last few years in the on-trade especially and saw a perfect opportunity to create an easy, refreshing sipping experience with a vibrant new look. We’re confident they’ll become a must-have for this spring /summer and beyond.”
FUNKIN COCKTAILS Spritz Range (4.5% ABV, 330ml, RRP: £2.30) will be available nationwide in Tesco.
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