360-degree Integrated Marketing Campaign Spans, Out of Home, Digital, Spotify, and Social Media
The UK’s number one cocktail brand*, Funkin Cocktails, has announced the launch of its ‘Best Served Everywhere’ nationwide summer campaign for June and July 2021. The multi-platform media campaign is the brand’s biggest yet, with a + £1m investment spend and an expected 9.5million cocktail consumer reach.
From 7th June – 18th July 2021, Funkin Cocktails will station 4000+ static 6 sheet billboards advertising the brand’s Piña Colada and Passion Fruit Martini Nitro Cans and 600+ digital 6 sheets for the Piña Colada, Passion Fruit Martini, and Strawberry Daiquiri. The locations will be high-footfall High Street spots, near to retail outlets, across 15+ UK cities, including London, Manchester, Liverpool, Leeds, Birmingham, Glasgow et al. The digital 6 sheets will contain a bespoke message by location which changes with the weather in real-time, with both static and digital incorporating a QR store locator for customer ease.
In addition to Out of Home, the campaign will feature digital advertising on some of the UK’s largest websites, with the aim to drive consumers to purchase products online or at nearby stores through a store locator on the Funkin website. The digital campaign will include the first-ever Funkin audio ad and will be supported with sponsored promotions in all formats across Funkin’s social media channels, including Instagram, Facebook, and Pinterest. Further to this, Funkin will sponsor the popular Summer Hits UK playlist on leading music streaming service, Spotify; approximating seven million monthly active users in the UK.
Alongside the integrated marketing campaign, Funkin Cocktails has announced a Funkin roadshow across summer and autumn 2021. The brand will be present at a variety of popular UK festivals, including Pub in the Park (from 18th June – 19th September across London locations), Boardmasters (11th – 15th August), The Big Feastival (27th – 29th August), and Kisstory (25th – 26th September). Ben Anderson, Marketing Director comments, “We are extremely excited to be kickstarting Funkin cocktails’ biggest ever integrated marketing campaign. With a multi-channel approach across the UK’s largest cities, at a time when we are all starting to venture out and reconnect, we hope to achieve maximum impact and visibility for the brand across our target demographic.”
*Top to bottom: OOH Passion Fruit Martini and Strawberry Daiquiri Nitro Can digital 6 sheet billboards, Passion Fruit Martini and Piña Colada Nitro Can static 6 sheet billboards*