Leading British health and beauty retailer and pharmacy chain, Boots partners with DIRTEA, creators of the purest and most potent functional mushroom products offering their iconic pure functional mushroom powders in store and online.
From 16th October 2023, Boots Online and 102 select stores nationwide will expand their offering to include functional mushrooms for the first time, retailing DIRTEA’s pure functional mushroom powders, DIRTEA Lion’s Mane, DIRTEA Chaga, DIRTEA Reishi, DIRTEA Cordyceps, and DIRTEA Tremella.
“Being the first functional mushroom brand available at a leading chain like Boots is hugely exciting for us” says Andrew Salter, Co-Founder of DIRTEA. “Since our launch in 2021, it has been our mission to take functional mushrooms mainstream and we have been successful in creating a mushroom movement which has taken the entire world by storm. We’re thrilled to partner with Boots to spread the message even further and educate health-conscious consumers about the many tangible benefits functional mushrooms can offer, naturally enhancing everything from energy and focus to immunity and performance.”
Spearheading the global ‘mushroom movement’, DIRTEA is renowned for a superior product range which is 100% organic, vegan, and purely extracted from the fruiting body of the mushroom. As the number one functional mushroom brand online, and the UK’s leading Mushroom Tea, Coffee, Hot Chocolate and Super Blend offering, the DIRTEA range incorporates some of the world’s most scientifically researched functional mushrooms, offering transformative health and wellbeing benefits.
Comments are closed.