The launch marks a major milestone in Frylight’s sustainability roadmap, with the brand’s packaging now fully recyclable across its portfolio
The UK’s number one spray oil brand Frylight[1] has once again led the way in innovation by launching a new fully recyclable spray pump, the first all-in-one recyclable spray pump of its kind across FMCG in the UK.
Previously, like most pumps on the market, Frylight’s spray mechanism contained a metal spring, which meant it could not be recycled through standard household recycling. The new spray pump has been completely redesigned and optimised meaning it’s now made entirely from plastic. This streamlined, single-material solution now allows it to be recycled in line with local guidance on plastic.
Set to roll out from May, the redesigned packaging removes the need for consumers to separate the pump from the bottle before disposal, a common barrier to correct recycling. This simplified format builds on Frylight’s previous packaging improvements, including lightweighting initiatives, while maintaining the brand’s one calorie spray and trusted performance.
Developed in line with guidance from On-Pack Recycling Label (OPRL), RECOUP and WRAP, the new format is compatible with existing UK recycling systems. By designing a pack that can be recycled as a single piece, Frylight aims to improve real-world recycling outcomes, by reducing confusion and minimising contamination in the recycling stream.
The launch marks a major milestone in Frylight’s sustainability roadmap, with the brand’s packaging now fully recyclable across its portfolio.
As scrutiny of environmental claims continues to grow, Frylight’s latest move signals a shift towards greater transparency and accountability in packaging design, with simplicity and clarity at its core.
Al Flynn, Frylight Global Senior Brand Manager, said: “There’s a lot of noise around sustainable packaging and unfortunately that can lead to confusion. Consumers often think they’re making the right choice, but in reality, some packaging isn’t as recyclable as it appears.
“Our focus was to optimise the materials and create a solution that is genuinely recyclable in practice – not just in theory. By refining the format, we’ve made it much easier for people to dispose of the pack correctly.
“This is a significant move for Frylight and is rooted in a broader goal of working towards a more sustainable future.”
Supporting the launch and building on the momentum generated by Frylight’s brand refresh last year which delivered +23% uplift in latest 12-week penetration versus last year[2], the brand will go live with a major integrated OOH, social and in-store campaign from 4th May. Designed to drive awareness of the new packaging and reinforce the Frylight’s core proposition, the campaign brings to life the ease and convenience the brand offers through its new creative platform, ‘Spray. Sizzle. Sorted’. Live on social now, with roadside and grocery OOH rolling out in May, the campaign is expected to deliver 89 million impressions, reaching up to 50% of UK adults and driving penetration among both lapsed shoppers and a new, younger audience.
For more information, visit Frylight.
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