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The latest format innovation from the world’s second largest sugar confectionery manufacturer[1], Perfetti Van Melle, is an addition to the range of their top ten candy brand, Fruit-tella. The enduringly popular Strawberry chew can now be enjoyed in sharing bag format – ideal for snacking alongside friends and family. The bags are currently available to purchase for £1.50 (RRP) in the convenience channel and are soon to be rolled out across grocery, starting in February with Morrisons.

Fruit-tella’s number one product, Strawberry Stick, found great success with its delicious strawberry taste – the top flavour amongst Perfetti fans. The new Simply Strawberry Sharing Bags offer Fruit-tella’s iconic strawberry-flavoured soft chew in an easy to share, individually wrapped toffee-shaped sweet, offering both hygiene and portion control. These tempting treats are sure to make a perfect addition to a sharing bowl for the next big night in occasion, or a thoughtful seasonal gift for upcoming spring holidays such as Valentine’s Day, Mother’s Day and Easter.

Fruit-tella’s entirely vegan formula, made with real fruit juice and only natural flavours and colourings, allows children and parents alike to indulge in Fruit-tella Simply Strawberry’s all-natural fruity joy.

Not only vegan, but also dairy, nut and gluten-free, Fruit-tella Simply Strawberry makes for a more inclusive snacking experience for fans of the brand’s beloved chews. Fruit-tella allows candy-lovers everywhere to feel full of fruity joy regardless of allergies, intolerances, or lifestyle choice.

Senior Brand Manager at Fruit-tella, Lauren Potter said: “Perfetti Van Melle has been providing consumers with top quality treats for over 120 years and we are delighted to continue to encourage Fruit-tella enthusiasts to share the fruity fun with Simply Strawberry’s new sharing bags.

“The new Sharing Bag format is ideal for making quality time with friends and family even sweeter. We look forward to seeing shoppers both loyal and new sharing a sweet moment together with Fruit-tella Simply Strawberry.”

[1] Euromonitor – Company shares of Sugar Confectionery and Brand Shares of Sugar Confectionery, Dec 2023

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