Perfetti Van Melle is launching its first Fruittella gelatine-free fruity jelly range, suitable for vegans and vegetarians. A £20m brand and growing +8.2%, Fruittella taps the 21st century’s biggest trend, meat free, The Fruittella brand also includes the Better for You sugar-free and less sugar ranges. The jungle themed jellies sport the Vegan Society’s approved stamp, contain only natural colours and flavours and are gluten free. Made with real fruit juice, Fruittella Koalas come in Lemon, Pineapple and Raspberry flavours, while the Fruittella Sour Snakes are Tropical, Lemon, Apple and Raspberry.

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