The formula for the perfect summer’s day family snack? Refreshing, fruity and share-able are a must. Luckily for consumers and retailers across the UK, the new launches from Fruit-tella tick all the boxes!
The top 10 candy brand[1] has unveiled two multi-pack formats of its best-selling Summer Fruits – the fastest growing Fruit-tella product in 2024[2] – and Berries and Cherry sticks. Designed with consumer convenience in mind, the packs of four are ideal to keep as an adventure-ready cupboard stash, or for popping in a rucksack before a few days away.
Both packs are bursting with real fruit juice and contain only natural colourings and flavours. With each chew individually wrapped, they’re a perfect, hygienic treat that promotes portion control, as well as being vegan, dairy, gluten and nut free.
Victoria Gibson, Junior Brand Manager, Fruit-tella said: “Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand! We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go.
“Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!”
1 Number 10 Candy brand with 2% share on average
2 Circana All Outlets, Sweet, Fruittella, Value Sales Growth vs YA, CYTD w/e 13 July 24
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