Fresh from its 2024 Product of the Year victory[1], Fruit-tella is expanding the award-winning Fruit-tella Jellies range with two new variants: In the Garden and Out at Night.
Fruit-tella Curiosities transports tastebuds to two new, extraordinary worlds, In the Garden; where bees, butterflies and caterpillars taste of lemon, strawberry and apple, and Out at Night; where creatures of the dark – bats, owls and spiders – are orange, blackberry and apple flavoured.
With back-of-pack facts about the jelly creatures inside, Fruit-tella encourages families to explore nature and hunt for the animals which inspire their sweets, whilst also appealing to youngsters with an interactive twist… Each Fruit-tella Jellies world extends into the digital realm, with handy on-pack QR codes taking snackers to a gamified microsite where they can create their own AR creatures and further fact-finding fun awaits!
Health-conscious parents seeking better treats for kids during sweets-focused holidays can look to HFSS-compliant Fruit-tella Jellies. Made with only natural colourings and flavours, 6% real fruit juice and 30% reduced sugar, Fruit-tella is proud of this family-friendly recipe. Naturally fruity and delicious, Fruit-tella Jellies make for a wholesome after school treat for snackers to share on the journey home.
Victoria Gibson, Junior Brand Manager at Fruit-tella, said: “After Fruit-tella Jellies were declared Product of the Year following a survey of 8000 UK consumers, Fruit-tella was eager to create two exciting new worlds for our beloved fans.
“Impressive, natural credentials and an engaging digital element will make Fruit-tella Jellies the go-to treat for summer holidays, as well as seasonal Halloween occasions. With our latest innovations, we look forward to creating even more sweet moments for families across the nation to enjoy together.”
Fruit-tella Jellies In the Garden and Out and Night l rollout across grocery channels from August 2024, available in both share bag and Mini Bag Multipack (Out at Night only) formats.
[1] *Winner Sweers Category. Survey 8,000 people by Kantar
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