Top ten candy brand and family favourite Fruit-tella is expanding its popular Fruit-tella Curiosities jellies range to include two new cosmic and wild variants: ‘Out in Space’ and ‘On a Safari’.
Building on the highly successful launch of ‘By the Sea’ and ‘In the Snow’ in January of this year, the innovative and interactive NPD will be available to purchase for £1.50 per pack, across the grocery channel from August. ‘Out in Space’ will take consumers on an out-of-this-world journey, and ‘On a Safari’ transports tastebuds to the heart of the Serengeti on an untamed flavour expedition.
In keeping with the rest of the Curiosities portfolio, the HFSS-compliant jellies are made with 30% reduced sugar, real fruit juice, and natural colourings and flavours – all the attributes that make the core Fruit-tella range a must have for parents and youngsters alike. ‘Out in Space’ explores unchartered taste territories, with moon, rocket and star shapes in stellar strawberry, pineapple and peach flavour, and ‘On a Safari’ features a roaring assortment of elephants, leopards, rhinos, buffalos and lions in zesty orange, apple and pear flavour.
As an added bonus, the ‘Out in Space’ back of pack boasts an array of space facts, allowing shoppers to unlock a new dimension of educational fun, whilst ‘Out on Safari’ features safari trivia, enabling shoppers to uncover curious details about the animal kingdom. Alongside this, there is a scannable QR code taking the user through to an interactive microsite, whereby consumers can choose to embark on a virtual safari adventure, or head into outer space. The launch will also be supported by BAU social, influencer campaigns and sampling.
Lauren Potter, Senior Brand Manager at Fruit-tella, said: “After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy,
“Following on from a nationwide Curiosities sampling campaign in recent months, which saw over 23,500 samples handed out to families up and down the UK, visibility is currently at an all-time high, meaning there’s never been a better time to stock up to ensure you have a summer Full of Fruity Joy!”
Case size: 12 x 110g
Out in Space available to buy from August in Co-Op
On a Safari available to buy from August in Co-Op
 Number 10 Candy brand with 2% share on average